Irwin Kula: Water Wisdom

By Irwin Kula


Here is innovation at its best – a billboard that generates water from nothing but thin air in a place where water shortage is one of the biggest problems. Innovation arises when passion and purpose come together, when people collaborate across different domains and expertise,  when different technologies are combined and when imagination meets a genuine problem that needs to be solved.

Here, advertising, engineering, and science come together – with perhaps the most distinguishing quality in innovations that matter: empathy.

As seen originally on The Wisdom Daily 

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