As Deputy Director for the Lowline, Robyn Shapiro oversees strategic partnerships, production, education and programming. The Lowline is an effort to build the world’s first underground park in New York City in an abandoned historic trolley terminal. The project will utilize innovative solar technology where sunlight will be channeled underground enabling photosynthesis, so plants and trees can grow in the future park.
Shapiro’s role involves leading all the Lowline’s community-oriented programming which includes partnering with local schools, community organizations, small businesses, program partners, and funders to build support and raise awareness, online and in the community. She has led community projects for the Lowline since early 2012, including the creation of the Lowline Young Designers Program, a STEAM education initiative serving over 1,000 middle school and high school students in the Lower East Side of Manhattan, in partnership with over six community organizations. She served as Executive Producer of the 2012 Lowline technology exhibit, “Imagining the Lowline,” which attracted over 11,000 visitors in just under two weeks and included a variety of cultural and community-oriented programming. She has also managed corporate partnerships with supporters, including Viacom, Time Warner Cable, and Pernod Ricard.
Shapiro was formerly an urban farmer and led youth workshops at Eagle Street Rooftop Farm, the City’s first rooftop farm in Greenpoint, Brooklyn. Her prior professional positions include global and domestic marketing and advertising roles at Ralph Lauren, Saatchi & Saatchi, and SelectNY. During her tenure at SelectNY, she launched two new agencies, in Geneva, Switzerland and Los Angeles, California. Shapiro received her undergraduate degree from Lafayette College as a double major in Business/Economics and Art.
Twitter – @lowlinenyc