Red Bull Music Academy


When Many Ameri and Torsten Schmidt were approached in 1997 by an Austrian Beverage Company to help to create something long-lasting and meaningful in music, they had little idea how serious those alpine folks really were. 17 years of Red Bull Music Academy later, their company yadastar conceptualizes and executes not only more than 500 music & art events a year, but has added an almost endless video archive of original accounts of modern day’s music history, an online radio station, books and moving images. Yet at the heart of it is still the annual gathering of 60 handpicked applicants, who, once meeting their counterparts from different eras, turn the host city (2014 that will be Tokyo) into a 6 week long festival of creation, collaboration and celebration. A traveling breathing real life social network, a case study for encounters that may teach the inexplicable.

Social Media:

Twitter – @RBMA & @RBMAradio
Facebook – Red Bull Music Academy
Websites –
Red Bull Music Academy


RBMA image

Select Publications:

The Wall Street Journal

The 405





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