In this collaboration by the Guggenheim Museum and YouTube, the Guggenheim used an open Internet call for entries and selected 20 videos from 23,000 submissions, exhibiting them at its museums in October 2010 and making the videos available worldwide via YouTube.
YouTube Play focused on the most exceptional talent working in the ever-expanding realm of online video. Developed by YouTube and the Guggenheim Museum in collaboration with HP, YouTube Play attracted innovative, original, and surprising videos from around the world, regardless of genre, technique, background, or budget.On view at the Guggenheim Museums in New York, Bilbao, Berlin, and Venice from October 22 to 24, 2010, the top 25 videos made up the ultimate YouTube playlist: a selection of the most unique, innovative, groundbreaking video work being created and distributed online during the past two years. The videos and artists were celebrated at an event at the Guggenheim Museum in New York on October 21, which was livestreamed to a worldwide audience at youtube.com/play. In the last two decades, there has been a paradigm shift in visual culture. The moving image has been fully absorbed into critical contemporary-art practices, and now we are witnessing the power of the Internet to catalyze and disseminate new forms of digital media, including online video. With video now available for anyone to produce and watch, almost anytime and anywhere—be it on cell phones, digital cameras, computers, or tablets—it has become the medium of choice for many aspiring artists. YouTube Play recognized the current effect of new technologies on creativity by showcasing exceptional talent working in the ever-expanding realm of digital media.
Nancy Spector received her MPhil in Art History from City University Graduate Center in New York. She is Deputy Director and Jennifer and David Stockman Chief Curator of the Solomon R. Guggenheim Museum and Foundation, where she has organized exhibitions on conceptual photography, Felix Gonzalez‑Torres, Matthew Barney’s Cremaster cycle, Richard Prince, Louise Bourgeois, Marina Abramovic, Tino Sehgal, and Maurizio Cattelan. She also organized the group exhibitions Moving Pictures; Singular Forms (Sometimes Repeated); andtheanyspacewhatever. She was Adjunct Curator of the 1997 Venice Biennale and co-organizer of the first Berlin Biennial in 1998. Under the auspices of the Deutsche Guggenheim Berlin, she initiated special commissions by Andreas Slominski, Hiroshi Sugimoto, Lawrence Weiner, and Gabriel Orozco, as well as a special exhibition on the work of Joseph Beuys and Matthew Barney. She has contributed to numerous books on contemporary visual culture with essays on artists such as Maurizio Cattelan, Luc Tuymans, Douglas Gordon, Tino Seghal, and Anna Gaskell. In 2007 she was the U.S. Commissioner for the Venice Biennale, where she presented an exhibition of work by Felix Gonzalez-Torres. Spector is a recipient of the Peter Norton Family Foundation Curators Award, five International Art Critics Association Awards and a Tribeca Disruptive Innovation Award for her work on Youtube Play, a Biennial of Creative Video. In 2014, she was included in the 40 Women Over 40 to Watch list. At the Guggenheim, she oversees the creative programming for the museum and its affiliates around the world.
Twitter – @nespector