IdeaPaint, headquartered in Boston, MA, exists for one simple reason, to fundamentally improve the way people work and work together. IdeaPaint makes a high performance dry erase paint that transforms any surface into a boundless writable dry erase canvas that becomes a catalyst for better results; through encouraging collaboration, enhancing creativity and increasing engagement.

Accepting on behalf of IdeaPaint is Jeff Avallon, VP of Corporate Development and Customer Experience.

Jeff has had a lifelong passion for start-ups and people who believe they can change the world through ideas, energy and action.

Jeff started his first business – the Water Dog Lobster Company – a lobster fishing and wholesaling operation, when he was 12 years old with his younger brother Greg.  This gave him an early platform to try, fail, succeed and try again at numerous different endeavors; which he credits as the best learning experiences in the life and is why the company still exists to this day.

He was employee #2 at IdeaPaint, creators of the high-performance dry erase paint category, and is currently the longest standing team member serving as VP of Corporate Development & Customer Experience. In this capacity, Jeff planned, managed, and drove the launch of IdeaPaint as a company in 2008, was a key driver in everything from fundraising efforts, business and strategic planning, and developing key partnerships to push IdeaPaint further into the mass market.  Currently Jeff drives IdeaPaint’s culture, vision, strategy and major development activities; as well as being a large voice of the brand.

In 2009, BusinessWeek named IdeaPaint one of “America’s Most Promising Start-Ups” and Jeff one of “America’s Best Young Entrepreneurs.”  Jeff was also honored by Inc. as one of “America’s Coolest Young Entrepreneurs” with a spot on the magazine’s annual “30 Under 30” round-up.

Jeff holds a B.S. in finance from Babson College and traveled the world with Semester At Sea in the fall of 2004.

Social Media:

Twitter @IdeaPaintJeff
Facebook – IdeaPaint
Websites –

Select Publications:


Business Wire

Gigaom Research

The Wall Street Journal




Leave a Reply