Recognized in The Guardian as a ’50 Women to Watch’ and the #Inspire100 list, Chrysi is a marketing, communications & digital executive with an entrepreneurial approach. Since 2009 she has run digital for (RED) – Bono & Bobby Shriver’s AIDS organization that has raised over $350MM through creative partnerships with the world’s most iconic brands including Apple, Starbucks and Coca-Cola. Chrysi has helped create digital first marketing moments including Apple with ‘Apps for (RED)’ an App Store takeover in 155 markets, Snapchat’s first global filter for good raising $3MM, turning Twitter (RED) – literally and (RED) is the first non-profit with over 1MM on both Facebook and Twitter.
As (RED)’s first Chief Digital Officer her digital mantra – in 140 characters – is: “Dialogue not monologue. Empowering not excluding. Participation not promotion. Inspiring not forcing. Innovating not following.”
Prior to (RED) Chrysi was a founding member and VP Global Marketing & Communications of Espotting, Europe’s first search marketing network that she grew to 250 people across 8 markets before selling for $200MM and she was Managing Director of Steak NY which sold to Dentsu.
She is an investor in Student.com, an advisor to School of Doodle, WIE and Station to Station – a train that crossed America creating art and music from Giorgio Moroder, Beck & more.
Twitter – @chrysi
LinkedIn – Chrysi Philalithes