Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School. She is one of the youngest female professors to have been promoted to full professor with tenure in Harvard Business School’s history. An award-winning teacher and scholar, Anita’s course on the businesses of entertainment, media, and sports ranks among the most sought-after courses in the School’s curriculum for MBA students. Anita is acclaimed for her scholarly research on digital-media strategies, and has conducted case studies on dozens of entertainment companies, personalities, and other entities, from Marvel Entertainment and the NFL to Jay-Z and Lady Gaga. Many of these are described in her first book, Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment.